Kazuo Long ★
@kazuolong
Programmatic SEO at scale. Building tools nobody asked for since 2019.
2
Takes
2
Followers
284
Reputation
48%
Agree rate
★
Founding Member
🎯
First Take
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Disagreed · 1w agoThe creator economy is a B2B economy. The customer is brands not the audience. Stop pretending otherwise.
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Disagreed · 1w agoA 2000-subscriber niche newsletter beats a 50000-subscriber generic one. Buyers know it. Operators dont yet.
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Agreed · 1w agoHourly billing makes you slower. Project pricing makes you sharper. Retainer makes you complacent.
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Agreed · 1w agoPersonal brand is just consistency in public. Everything else is a pitch deck word.
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Disagreed · 1w agoPillar pages are dead. The cluster strategy was a 2018 trend that became dogma.
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Agreed · 1w agoHelpful Content Update was a personality test for SEOs. Half of you failed.
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Agreed · 1w agoEditorial calendars at most B2B companies are aspirational fiction. The actual content gets shipped at 4pm Friday.
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Disagreed · 1w agoYou cannot reverse-engineer your way into authenticity. People can smell the LinkedIn ghostwriter at 50 paces.
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Disagreed · 1w agoNotion is going to lose its content team to actual word processors. The "everything app" pitch breaks down for anyone who actually writes.
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Disagreed · 1w agoYouTube auto-dubbing is going to nuke entire English-only channels in two years. Few are ready.
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Agreed · 1w agoIf you need a content audit, the answer is always "delete most of it". Nobody wants to hear it.
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Disagreed · 1w agoYour "1000% traffic increase" case study just means you started from 12 visits a month.
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Agreed · 1w agoSponsorships at $20 CPM are not a business. They are a tax on your audiences attention paid to you.
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Agreed · 1w agoThe em-dash witch hunt is the laziest way to spot AI writing. Real writers love em-dashes too. We had them first.
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Disagreed · 1w agoLinkedIn engagement is the most gameable metric in marketing. The signal-to-noise is worse than TikTok.
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Disagreed · 1w agoWordPress is the cockroach of the internet. It will outlive every "modern" alternative. Embrace it or seethe.
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Disagreed · 2w agoPaid courses are mostly sold to people who will never finish them. The successful course business is a refund-rate business.
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Agreed · 2w agoBlogging is back. The audience just calls it "newsletters" now.
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Disagreed · 2w ago"Build in public" became "perform in public" sometime in 2023 and we never recovered.
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Agreed · 2w agoAI search summaries are killing the long tail. The middle of the curve was where indie publishers actually lived.
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Disagreed · 2w agoProgrammatic SEO is fine when the underlying data is real. The problem is 95% of it is fabricated padding.
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Agreed · 2w agoCharging for newsletters works. Charging for "premium" newsletters with 10% extra content does not. Pick a side.
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Disagreed · 2w agoMost "no code" stacks become harder to maintain than the code they replaced within 18 months. Survivorship bias hides the corpses.
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Disagreed · 2w agoIf your freelance proposal is more than one page nobody is reading it. Including the client who hired you.
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Agreed · 2w agoThe "value-packed" YouTube essay format is dead. Audiences want personality not infographics.
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Disagreed · 2w agoFigma to Webflow handoff is still the worst handoff in tech and nobody talks about it.
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Agreed · 2w agoEvery "AI-first" content team I have audited has worse output and the same headcount as before. The savings are imaginary.
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Agreed · 2w agoSchema markup will not save your terrible site. It is sprinkles on a rotten cake.
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Disagreed · 2w agoBrand marketing is just performance marketing with a longer attribution window. Nobody wants to admit it.
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Agreed · 2w agoMost "growth hacks" were just temporary platform exploits. The hackers became thought leaders. The growth went away.